MIPCOM 2024
AI for Entertainment
"Boosting Content Discovery & Battling Churn: Building your Loyalty Engine with AI" Co-hosted by FanTrust & BetaSeries
As viewer habits evolve, and subscribers opt in and out of services, AI-driven strategies offer a powerful toolkit to predict behavior, recommend and personalize content, and enhance customer loyalty. AI can deepen fan engagement and grow new generations of fans. Learn how industry leaders are leveraging AI to optimize subscriber retention, commission targeted content and stay competitive in an evolving market. Discuss how to use AI “carrots” instead of “sticks” to tackle subscriber churn and monetize your catalogs. Join us for a lively discussion about how you can use artificial intelligence to keep audiences hooked in today’s crowded media ecosystem.
