Audience Building: Meeting Fans on Their Own Terms
By Gaëlle Engelberts Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. From one-way to two-way communications Catherine Warren, the president of FanTrust that was established more than 15 years ago, has been …
Comcast, Netflix pushed into awkward embrace
By Joseph Williams While Netflix has struck deals with several telecommunications companies to streamline access to its service, until recently, the largest cable MSO in the country had avoided embracing the digital video giant. Industry observers said Comcast’s new willingness …
Twitter Aims To Hook TV Viewers With Radical New Mobile Service
Twitter’s TV Timeline lets viewers focus on one show while second-screening TV-friendly social network Twitter is testing a new Social TV service on iPhones which provides users with content and interaction about only one TV show at a time. The …
TV Cable Cord-Cutters Growing Faster Than Expected
By Christina Pellegrini for The Financial Post More Canadians ditched their TV subscriptions in 2014 than ever before, according to a new report. There were 95,000 fewer television subscribers in 2014, a stark 12-month decrease in the number of people …