All Posts Tagged Tag: ‘Super Bowl’

The Equivalent of a $5 Million Super Bowl Ad in Digital Media

By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you

New Original Series MOTIVE gets SUPER BOWL Kick-Off Feb. 3 on CTV

Toronto, ON (Dec. 13, 2012) – CTV’s newest original Canadian production has scored a touchdown with the announcement today that the thrilling new scripted dramatic series MOTIVE will premiere in the most coveted timeslot in prime time television – immediately following a hand-off

Youths Are Watching, But Less Often On TV

By Brian Stelter for The New York Times Television is America’s No. 1 pastime, with an average of four hours and 39 minutes consumed by every person every day. But more and more young people are tuning in elsewhere. Americans