The Equivalent of a $5 Million Super Bowl Ad in Digital Media
By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you …
Snapchat CEO Discusses Online News and More at Recent Fireside Chat
By Maya Kosoff for Business Insider Snapchat CEO Evan Spiegel talked about his company at a fireside chat at the University of Southern California on Wednesday. In addition to discussing why his company wants to get into music, Spiegel talked about how other …