Study Confirms Advertisers Need to Engage TV Audiences on First and Second Screens
By Natan Edelsburg for Lost Remote The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two …
Is Pinterest TV’s Next Second Screen?
This is what FanTrust is asking after Pinterest announced some exciting changes that could mean a closer tie between the widely popular social platform and television. But first, from the Pinterest blog: “When you find something you love on Pinterest, …
Is Mobile a More Important Ad Medium than TV? Facebook Thinks So
By Chantal Tode for Mobile Marketer Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms. Sandberg, …