“Tindering” Content: Choosing the Best Outlet for Your Story
When: 17 Oct 2016, Monday, 9:45am Where: Cannes, France Event: MIPCOM, the world’s content market Do you want to go beyond Netflix? There are plenty of niche platforms today that differ wildly from the global OTT platforms we’ve come to …
A new Hulu takes shape
By Joseph Williams OTT is growing up. Netflix Inc. has long led the way in monetizing video on demand, and many OTT companies have tried to recreate its recipe. But the first way to profit is never the only way …
Comcast, Netflix pushed into awkward embrace
By Joseph Williams While Netflix has struck deals with several telecommunications companies to streamline access to its service, until recently, the largest cable MSO in the country had avoided embracing the digital video giant. Industry observers said Comcast’s new willingness …
ESports: Come for the Superstars, Stay for the Digital Innovation
By: Catherine Warren Keen to keep your digital strategy up to date? Look no further than eSports for inspiration! Watching other people play video games might seem like the definition of passive viewing. But eSports is where the action is …
Now Hear This: What Can TV Take from Podcasts?
By: Catherine Warren When it comes to strategy, top entertainment companies are shameless about pilfering from one another. And why not? Even in our innovation age, there is no point recreating the wheel. Before launching the world’s most popular podcast Serial, the …
Streaming Services Can Use Creative Windowing to Succeed
By Joseph Williams CBS Corp.’s Les Moonves and Time Warner Inc.’s Jeffrey Bewkes barely rang in the new year before attempting to make more over-the-top television history, it seems. Already, Moonves surprised industry observers by launching CBS All Access, the …
2015: OTT, A Year In Review
By Tom Butts Netflix, Amazon, Yahoo, Hulu… who would have thought as recently as five years ago that these services would have some of the most innovative programming on television? If you doubt the strength of OTT, you don’t have …
OTT Video Search App Launched by Yahoo
By Michelle Clancy Yahoo has released the Yahoo Video Guide for searching for movies and TV shows across more than 30 online services. Users can search Netflix, Amazon Video, Hulu, HBO Go, YouTube, ABC, CBS, Fox, NBC and others for …
Survey Concludes Consumers Prefer Alternative Viewing Platforms to Cable & Satellite TV
By Kristin Brzoznowski for World Screen The use of alternative viewing platforms by U.S. consumers is poised to eclipse cable and satellite TV, with nearly half of consumers already using streaming video services such as Netflix, Apple TV, Amazon Prime …