Lionsgate Launches “District Voices” Video Series Featuring YouTube Stars to Promote “The Hunger Games”
By Todd Spangler for Variety Lionsgate pacted with Google for a weeklong video series in which top YouTube creators including iJustine and Veritasium imagine the dystopian world of “The Hunger Games.” The “District Voices” promo, overseen by Google’s Art, Copy & Code marketing group, launches Monday and will feature a …
Lionsgate and Digital Studio RocketJump form Multiyear Partnership
By The Deadline Team for Deadline Hollywood Lionsgate, the premier next generation global content leader, and RocketJump Studios, a pioneering digital studio that has emerged as one of YouTube’s hottest innovators, have formed a ground-breaking multiyear partnership for the creation …
eOne, Lionsgate and WME Executives Discuss New Opportunities and Challenges in Television at INTV
By Nancy Tartaglione for Deadline Hollywood With the TV business evolving at a rapid pace, Lionsgate COO of television, Sandra Stern, mused on Tuesday that “every generation is now 15 minutes old.” She made the remark on a panel at Keshet’s …
Tesco-owned Blinkbox ramps up kids programming
By Peter White for TMI Vision Tesco-owned digital platform Blinkbox is aggressively moving into the kids space with a raft of deals with distributors including eOne, Aardman, Lionsgate and Cookie Jar. The subscription-free streaming service has picked up rights to …