Warner Bros. and Lego Unveil Gaming and Toy Initiative Lego Dimensions
By Brooks Barnes for The New York Times Warner Bros. and Lego are deploying Batman, Marty McFly, the Wicked Witch of the West and other movie characters in search of profits in the booming area of entertainment known as “toys to life.” …
FanTrust President Wins Lego Twitter Pitch at MIPCOM
By Etan Vlessing for Playback Daily Lego toys have always been about building. But FanTrust president Catherine Warren having recycling for the toy line in mind earned herself a meeting at MIPCOM with Lego’s VP of global licensing and entertainment, …