The Equivalent of a $5 Million Super Bowl Ad in Digital Media
By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you …
TV has Excellent Opportunity in New Social Media Video Capabilities
By Cory Bergman for Lost Remote As many expected, Instagram announced the addition of video in a press conference today: up to 15 second clips with 13 different filters, basic on-the-fly editing, custom thumbnails and an image stabilization technology called Cinema. …
New Reality Show to Skip TV, Play Entirely on Social Media
By Andrew Wallenstein for Variety Who says a reality show has to air on TV? The Chernin Group is producing an audacious new unscripted series that will be distributed entirely on social-media platforms instead of having a home on TV, …
MTV enables Instagram voting for 2013 Movie Awards
By Cory Bergman for Lost Remote Always at the forefront of engaging viewers over Twitter with its live events, MTV is adding a new social network for this Sunday’s 2013 Movie Awards. “Get creative on Instagram,” explains MTV.com. “Dress up as your …