YouTube TV goes after traditional video
By Joseph Williams While Google has only waded into the over-the-top video space with its new limited YouTube TV offering, the platform could change the video advertising business as it expands. The Alphabet Inc. unit will compete with similar offerings …
Internet IPOs: Where Are They Now?
By Rob Rawson for Staff.com Just last month, Twitter raised 1.8 billion on the New York Stock Exchange (NYSE) to become the second largest Internet IPO of all time after Facebook, overtaking global giants like Google, Yandex and Zynga. The online …
Amazon Confirms Purchase of Twitch for $970 Million
By Ryan Mac for Forbes In May, Variety first reported that Google was in talks to acquire video game streaming company Twitch for more than $1 billion. Three months later, that deal is dead. Amazon.com has just confirmed it’s purchasing Twitch for approximately $970 million. Google was …
YouTube Releases Multi-Platform Campaign to Promote Top Content Creators
By Melita Kuburas for StreamDaily When spending money on YouTube, advertisers want to know exactly what they’re buying. In the latest attempt to address buyer requests for a better understanding of what content their ads are wrapped around, the Google-owned …
Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
By Seth Fiegerman for Mashable When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by far the …
Google Debuts $35 Chromecast TV Video Streaming Device
Continuing its attempt to become a force on every device from smartphones to tablets to televisions, Google today debuted both a new Nexus 7 tablet and, in a surprise, a $35 device to stream video and other content from any …
Google ‘In Talks Over Online TV Service’
Google has reportedly approached media companies about licensing content for an internet TV service, in a bid to offer a cable TV-style service over the web. According to an Wall Street Journal report, Google has made “made overtures to some …
YouTube to Double Down on Its 'Channel' Experiment
By Amir Efrati for The Wall Street Journal For Google Inc.’s YouTube it was a $150 million experiment: Seed dozens of new video “channels” on its Web service and see what works. So far, Google likes what it sees from …