All Posts Tagged Tag: ‘Facebook’

The Equivalent of a $5 Million Super Bowl Ad in Digital Media

By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you

CNET Links Its Videos and Social Teams

As publishers look beyond YouTube and Facebook to distribute their videos, they’re recognizing that their video and social teams can no longer operate in silos. Case in point is CNET, which is adjusting its editorial structure accordingly. CNET has taken an integrated approach

Internet IPOs: Where Are They Now?

By Rob Rawson for Just last month, Twitter raised 1.8 billion on the New York Stock Exchange (NYSE) to become the second largest Internet IPO of all time after Facebook, overtaking global giants like Google, Yandex and Zynga. The online

Netflix Now Giving Subscribers Ability to Share Recommendations

By Christian Bautista for Tech Times Netflix is now giving its subscribers the ability to send private recommendations to friends. The new tool lets Netflix subscribers with Facebook accounts to privately recommend shows to friends, thereby doing away with the need

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

By Seth Fiegerman for Mashable When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by far the

What Does Facebook’s Social TV Measurement Really Mean for Networks?

By Todd Spangler for Variety Now Facebook is coming to the TV research party: The social service is measuring interactions for about 45 broadcast shows in primetime, circulating the data the big networks – ABC, CBS, Fox and NBC –

Facebook Targeting TV Industry with New API Tools

By Andrew McDonald for TBI Vision Facebook is taking aim at the TV industry with two new tools that will allow broadcasters to easily integrate conversations and data from the social network. The Public Feed API will give broadcasters access to

Facebook Makes Big Changes to Contest Rules

By Cecily Kellogg for Babble Facebook has announced some sweeping changes to how “don’t-call-them-contests-call-them-promotions” can be run on business pages. I cannot tell you how much confusion there has been over the years about running promotions on Facebook – particularly

Zynga Prepares for Facebook Real-Money Gambling

Zynga Inc. is showing off its new real-money gambling games for Facebook at an event in Barcelona, Spain, games that will launch in the U.K., where online gambling is legal. VentureBeat reports the Facebook titles include ZyngaPlusPoker and ZyngaPlusCasino, which

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