Strategy

Gone are the days when TV could easily satisfy fans with 22 or 44 minute episodes broadcast once a week. Now, even episodic TV needs to reach audiences around the clock, across multiple devices and with related content. Today, every great TV series needs to have fresh videos, photos, memes and other digital goodies for fans to view, like and share with their friends between episodes and seasons.

Many producers and broadcasters forge ahead with digital media in the absence of a critical foundation: strategy. And without this strategy, even good content goes unappreciated by fans — because it was not presented on the right platform, in the right way, and at the right time. Digital strategy is key to FanBuilding, and it is essential to the new business of television, where social media and other drivers can make or break ratings, new season pick-ups and future formats.

FanTrust brings real value to content creators who are capable of making incredible entertainment, but need a “fans first” perspective to boost their chances for global success.

Every FanTrust strategy is highly customized for the producer, the show, the demographic, the distribution channels and the commissioning broadcasters. And of course for the Fans!

Our recent digital strategy work for major US and Canadian network shows, including on ABC, CTV, as well as cable hits on SPACE and SyFy:

• Negotiating the best balance of social media channels and producer/broadcaster/distributor channel management; helping all parties get to yes
• Devising the social business model in support of broadcast TV windows, including international
• Building organic and advertising campaigns on social media designed to drive ratings at all key stages of airings, premieres, sweeps, finales and marathons
• Creating campaigns for binge viewing and Netflix discovery
• Involving talent and showrunners in strategic social media
• Devising B2B tactics for international sales

FanTrust continues to help rights-holders succeed with powerful digital strategies. Join their ranks, let FanTrust help you achieve your media goals.