Start-Ups

FanTrust brings real value to Start-ups seeking to capitalize for success. We’ve helped new ventures in the mobile and broadband space to raise millions of dollars from sources as diverse as grants to equity. And as advisors to public funds, private funds and hedge funds, FanTrust knows what investors want. Let us help you get to yes.

Tap FanTrust to:

• Analyze and provide recommendations on your company’s investor materials, including valuation, core pitch package, investor deck and business model:
  • Customized focus areas include:
    • Monetization tools as key differentiators
    • Competitive positioning
    • Market sector buyer habits, expectations and requirements
    • Crowdfunding
• Consult on public/private funding opportunities for your company and IP, including the potential for strategic deal relationships, grants, recoupable loans and equity investment and crowdfunding with fans/audiences

• Advise on your existing and upcoming funding rounds and grant applications in the following areas:
  • Product development and production
  • Market analysis and competitive intelligence
  • Best practices and models of excellence
  • Monetization
  • Fan-Building

FanTrust delivers strategic deals and deal value to Start-ups that range from digital distributors to game and app companies to new blogging platforms. With out global network of entertainment and media tech executives, we’ve helped catapult Start-ups to new heights and new marketplaces. Let us help you build lasting and lucrative relationships.

Retain FanTrust to:

• Analyze your current offerings for partners and provide laser-focused guidance on best-practices for targeting, outreach and deal-making
• Research best-of-breed deal comparisons with other industry leaders in your space
• Source potential partnerships with third-party technology providers, investment groups, brands for sponsorships and “celebrity” adoption and endorsement
• Provide high-level consultation on existing and future deal terms, including revenue-sharing, licensing and other digital deal models

FanTrust has helped dozens of clients to craft and project powerful brands, brands that capture the imagination of customers and buyers. We’ve successfully packaged Start-ups with a fresh new look and key messages designed to attract business-to-business deals, audiences and hardcore fans. Let us help you discover your brand essence – and look the part.

Engage FanTrust to:

• Devise a digital brand presence strategy, including for your website, apps and social media
• Provide tactical guidance and recommendations for copy, assets, products and services for B2B and B2C audiences
• Establish a brand “voice” with a suite of key messages created through a collaborative process with you and your team
• Package your company, products and value propositions for key buyers, partners and your invaluable fans
• Position your company at key international media markets like MIP, NATPE and Banff as well as game/tech specific events/conventions like GDC, Casual Connect and Merging Media

No one knows fans like FanTrust. As global pioneers in digital fan-building, we know what it takes for Start-ups to achieve their fan dreams too. We’ve built fan communities for our Start-up clients from the “paper napkin” stage through the patent stage. Let us be first to help you find your fans and convert them into customers for years to come.

Pick FanTrust to:

• Establish a topline, property/company specific social strategy in the context of existing deal terms and corporate vision to dominate your space through development, launch and early adoption phases for all audience targets
• Develop a comprehensive outreach plan including fan engagement, social media promotions and “interactive PR”
• Develop key fan-focused messages with editorial guidelines and scheduling; establish media asset priorities and roll-outs
• Identify top social media channels and other digital destinations for fan-building specific to your company and your properties
• Launch or update your social media channels for your target audience with comprehensive branding, calls-to-action and key revenue drivers
• Identify top “prosumers” and develop/execute outreach strategies to engage them in promoting your business

Start-up clients choose FanTrust to monetize for profit and growth. We’ve helped game developers, digital producers and mobile and broadband delivery companies to navigate complex revenue models and generate significant returns. Join their ranks. Get in the money.

Tap FanTrust to:

• Analyze and improve the current monetization strategies for your company and products
• Identify new revenues for both B2B and B2C targets
• Deal structuring and negotiation on revenue-share agreements and other strategic business
• Provide a e-commerce strategy
• Advise on your pricing for all digital products, including games, apps, music, video and other digital merchandise
• Recommendations and competitive intelligence on relevant microtransaction and micropayment models, digital economies and more
• Key messaging and calls to action specifically to drive revenue, turn fans into customers and profit from digital promotions