Select clients and strategic partners served by FanTrust management include:
- Bell Fund
- Canadian Media Fund
- Creative BC
- Telefilm
- VCs and Angel Investors
Digital Strategy for Funds
The Brief
A large Fund for children’s television and digital media retained FanTrust to help it improve its evaluation, due diligence and selection process for winning properties. Additionally, the Fund needed FanTrust to help engage stakeholder-fans, build its profile on social media and generally advance the digital leadership of the Fund.
The Solution
FanTrust’s comprehensive Fund-advancement process included:
- Review, analysis and recommendations on funding submission requirements
- Overhaul of evaluation criteria, methods and due diligence approach
- Resource package and expectations for future fund applicants
- Research and competitive intelligence to serve the Fund and its stakeholders
Our communications deliverables ranged from the creative to the operational, with strategies and tactics including:
- Social media coaching for our client’s communications team
- Editorial and asset development, best-practices and calls to action for top social channels
- Business-to-Business and Business-to-Consumer activities and outreach to best reach and motivate diverse audiences for the Fund
The Results
Results were both instant and enduring. Our just-in-time delivery and deep knowledge transfer allowed the Fund to begin implementing FanTrust strategies and tactics immediately, while building a legacy for years to come.
Current Tweets