News Archive for: ‘virtual worlds’

Been there, done that: Fortified by experience

Most of us in digital media have weathered all kinds of storms. We’ve witnessed the rise and fall and rebirth of convergence; suffered and survived the dot-com bust; raised capital in good times and bad; and generated revenues when people

Advertising: Virtual worlds, McDonald's and WildTangent

Business models for virtual worlds and casual games are converging. As I mentioned in the blog “Money, Money, Money, Money”, players of the virtual worlds Second Life and Habbo Hotel are encouraged at every turn to purchase virtual goods in