News Archive for: ‘User generated content’

Fans: Transformers, Catalysts, Creators

Ten years ago it would have been inconceivable to say to entertainment professionals that audiences were turning the entertainment business model on its head. Sure there was a lot of talk about technology, piracy and convergence; but surprisingly little about

The Culting of Entertainment Brands

I’m fascinated by the way some people become fiercely loyal to certain entertainment properties. Their dedication is cult-like. The marketing guru Douglas Atkin, in his book The Culting of Brands, has a similar fascination with brand loyalists. He thought, why

Translating China's digital entertainment market – and audiences

In January, the Chinese government announced that the country will soon surpass the US with the most Internet users. With 210 million Internet users at the end of 2007, China is only 5 million users away from topping the US