News Archive for: ‘Television’

Face-off: looking good on different screens

It used to be a screen test propelled an actress from the casting couch to the big screen. Now we need a different kind of screen test: one that features her to advantage on all types of screens. Or, even

FanTrust client sci-fi series Sanctuary is a hit on the Web, and is now making the big leap to the small screen

FINDING SANCTUARY ON TV Marsha Lederman – Globe & Mail “It has become second nature for television producers and networks to use the Internet as a marketing tool – a way to promote their schedules, offer after-broadcast downloads, create online

How can you use fan activity to support your main business?

As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV

Omni Lifestyle's Smart Cookies premieres on W Network – March 12, 9:30pm

An end to the cash crunch is at hand – start saving dough with Smart Cookies (Toronto, Canada) W Network, Canada’s #1 specialty channel for women, adds a smart new series designed to improve the bank balances of Canadian women

Fans and The Simpsons: digital gold

The FanTrust blog goal is to unite entertainment fans and entertainment professionals and inspire new kinds of collaboration. Share your fandom and your fan strategies. Riff on the blur between user generated and professional content. Grapple out loud with your