News Archive for: ‘Nielsen’

Nielsen Agrees to Expand Definition of TV Viewing

The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter. The decision to expand beyond traditional TV ratings measurement

Twitter, Nielsen strike deal to create ‘Nielsen Twitter TV Rating’

By Alex Weprin for Lost Remote  Twitter and The Nielsen Company have struck a deal to create a new television ratings measurement that will gauge TV conversations on the social network. The “Nielsen Twitter TV Rating” will launch in time for the Fall, 2013

Youths Are Watching, But Less Often On TV

By Brian Stelter for The New York Times Television is America’s No. 1 pastime, with an average of four hours and 39 minutes consumed by every person every day. But more and more young people are tuning in elsewhere. Americans

Facebook Is The New Nielsen Family

By E.B. Boyd for Fast Company Since the first banner ad alighted on top of a web page sometime around the end of last century, online advertising has been the Rodney Dangerfield of the media world. It gets no respect.