Nielsen Agrees to Expand Definition of TV Viewing
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter. The decision to expand beyond traditional TV ratings measurement …
Twitter, Nielsen strike deal to create ‘Nielsen Twitter TV Rating’
By Alex Weprin for Lost Remote Twitter and The Nielsen Company have struck a deal to create a new television ratings measurement that will gauge TV conversations on the social network. The “Nielsen Twitter TV Rating” will launch in time for the Fall, 2013 …
Youths Are Watching, But Less Often On TV
By Brian Stelter for The New York Times Television is America’s No. 1 pastime, with an average of four hours and 39 minutes consumed by every person every day. But more and more young people are tuning in elsewhere. Americans …
Facebook Is The New Nielsen Family
By E.B. Boyd for Fast Company Since the first banner ad alighted on top of a web page sometime around the end of last century, online advertising has been the Rodney Dangerfield of the media world. It gets no respect. …