People crave community
People crave community. We are social creatures. Today, we are social networking creatures. We do loads of things communally. We edit content communally on Wikipedia and we play multiplayer online role-playing games with a global community of “friends”. One of …
Advertising: Virtual worlds, McDonald's and WildTangent
Business models for virtual worlds and casual games are converging. As I mentioned in the blog “Money, Money, Money, Money”, players of the virtual worlds Second Life and Habbo Hotel are encouraged at every turn to purchase virtual goods in …