News Archive for: ‘Multiplatform-Strategies’

New Funding for BC Digital Media

British Columbia Film has just launched a one-year pilot program to provide film and television production companies with financing for a wide range of interactive digital media projects. Winning projects will get up to $25,000 and companies do not need

Global TV features “Media Innovator Catherine Warren"

At the nexus of entertainment, business and physics, FanTrust president Catherine Warren talks about how a foundation in science prepared her for a career of risk-taking and entrepreneurship in the high-stakes world of digital media. YEAR OF SCIENCE PROFILE Name:

Enhanced Kids' Website at TVO Reflects Changing Media Habits

An increasing number of young people use the Web as an alternative to watching TV – or they use both platforms simultaneously – so programmers at provincial educational broadcaster TVO have revamped and redesigned, the online destination for kids

How can you use fan activity to support your main business?

As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV

MIDMA Speaker Series presents Catherine Warren – April 25, 2008

Digital audiences are changing the revenue, delivery and engagement strategies of entertainment companies – meaning “first window” is no longer synonymous with “TV” or “cinema”. In her lunch-hour MIDMA Speaker Series session, FanTrust Entertainment Strategies President Catherine Warren will walk

Digital Business

FanTrust is a digital management consultancy. We work with entertainment and technology companies and investors to grow businesses around digital markets. We also serve universities and professional associations, partnering them with industry for research, talent and capital. In essence, we

Fans and The Simpsons: digital gold

The FanTrust blog goal is to unite entertainment fans and entertainment professionals and inspire new kinds of collaboration. Share your fandom and your fan strategies. Riff on the blur between user generated and professional content. Grapple out loud with your

Disney Films now on Xbox LIVE

Microsoft and Disney announced at the E3 Media and Business summit that a selection of films are available for download on Xbox LIVE Marketplace. Classic films and new releases from fifteen of Disney’s partners will be available for download in