News Archive for: ‘Hal Jenkins’

"Transmedia": A brave new world in entertainment marketing

Transmedia has its antecedents in the serialized fiction of Charles Dickens and the interlocking characters and locations of William Faulkner’s fictional Yoknapatawpha County. Superheroes like Superman, created in the 1930s, came closer, appearing in comic books, radio and live-action serials

Translating China's digital entertainment market – and audiences

In January, the Chinese government announced that the country will soon surpass the US with the most Internet users. With 210 million Internet users at the end of 2007, China is only 5 million users away from topping the US