Engage & Play – Catherine Warren
From Gameport.se Catherine Warren: A Long Engagement: Commit Early and Build Fans for Life Catherine’s lecture was about fans and all the different kinds of fans that exist. Fans have become a huge part of game creation/movie productions etc. Fans …
Comic-Con: They’re Not Geeks, They’re a Focus Group
By Stephen Cole for The Globe and Mail A surprisingly tender look at San Diego Comic-Con, an annual pop-culture love-in that attracts 125,000 comic book and sci-fi fanatics, Supersize Medirector Morgan Spurlock’s new documentary is crowded with all the usual freaks …
Connecting with Fans
Excerpt from an article by Mark Manick for TechDirt.com. Click here for the full article. Carl J points us to a story from a couple months back, of how singer Paul Simon found a neat way to connect with fans …
Value to Valuation: How Fans Can Help You Boost Worth
Everybody loves a fan! But what price love? As social networks and other tracking let you put a price on the head of each fan, soon your valuation will rise or fall based on your fan base. Sure, fans can …
Gaga for Fans
It should come as no surprise that the world’s biggest superstar has a galactic appreciation for her fans. You get what you give. And the best relationship with audiences is based on reciprocity. “[T]here will never be something that I …
Digital Fans Go Wild for Vancouver 2010 – FanTrust: Your Mission Control for Olympic Fan Action
Sunshine, T-shirts and outdoor concerts. This can only mean one thing: it’s time for the Winter Olympics! In the spirit of Vancouver 2010, and live from FanTrust’s Vancouver headquarters, we are blogging about Olympic fans and Olympic fever – because, …
Been there, done that: Fortified by experience
Most of us in digital media have weathered all kinds of storms. We’ve witnessed the rise and fall and rebirth of convergence; suffered and survived the dot-com bust; raised capital in good times and bad; and generated revenues when people …
Session Two: Setting your digital resolutions for 2009
Last week’s Digital Resolutions post set you on the path to outlining your digital goals with motivating examples from Monty Python, Nexon and others. We asked, “What are your motivations for getting into the digital space? What do you hope …
Exclusive: Capcom builds fan trust
Here’s a shout-out to our friends at Capcom, an entertainment company that functions at the cross-roads where “Fans” and “Trust” meet. This weekend, Capcom did a stealth relaunch of Capcom Unity’s community destination. Talking exclusively to FanTrust, Capcom Corporate Officer/ …