Now Hear This: What Can TV Take from Podcasts?
By: Catherine Warren When it comes to strategy, top entertainment companies are shameless about pilfering from one another. And why not? Even in our innovation age, there is no point recreating the wheel. Before launching the world’s most popular podcast Serial, the …
The Equivalent of a $5 Million Super Bowl Ad in Digital Media
By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you …