Monthly Archive for: ‘January, 2016’

Streaming Services Can Use Creative Windowing to Succeed

By Joseph Williams CBS Corp.’s Les Moonves and Time Warner Inc.’s Jeffrey Bewkes barely rang in the new year before attempting to make more over-the-top television history, it seems. Already, Moonves surprised industry observers by launching CBS All Access, the

Digital Strategy: Stand Your Ground

  By Catherine Warren, President FanTrust Entertainment Strategies Years ago as a graduate student at the Columbia Journalism school, I wanted to report on the intersecting worlds of art and science, the earliest days of digital media when creators in

CNET Links Its Videos and Social Teams

As publishers look beyond YouTube and Facebook to distribute their videos, they’re recognizing that their video and social teams can no longer operate in silos. Case in point is CNET, which is adjusting its editorial structure accordingly. CNET has taken an integrated approach

Online Audience Building

Online Audience Building When: February 28, 2016, Sunday Where: Whitehorse It’s never too soon to start building your audience! Today’s fans have more ways to engage with your content, more platforms for promoting and monetizing your content — and more

Digital Strategy Workshop

Digital Strategy When: February 27, 2016, Saturday Where: Whitehorse Whether you are creating a film, a TV series or short-form video, you need a digital strategy as a big part of your plan. In this interactive workshop you will learn

2015: OTT, A Year In Review

By Tom Butts Netflix, Amazon, Yahoo, Hulu… who would have thought as recently as five years ago that these services would have some of the most innovative programming on television? If you doubt the strength of OTT, you don’t have

EU supports cross-border ability to access online content

The EU has proposed new copyright rules that will allow European residents to travel with the digital content they have purchased or subscribed to at home. The proposed regulation would permit “cross-border portability of online content services”, in a move