FilmTake OTT Video Report Summary

Over-the-Top Video Present & Future

The Latest International Distribution Data & Insights

TV is taking over the Internet – not the other way around

“Consumers do not care which pipe information and entertainment comes from, provided the service delivers the content or channels they care most about it a convenient form”

Key Findings

• The pay model for OTT services is growing in dominance compared to free or ad-supported models
• This is a significant change of perception for Internet video, which was initially interpreted by audiences as a free alternative to traditional TV services
• The number of companies involved in OTT delivery will continue grow
• The proportion of those businesses “substantially invested in OTT technologies will more than double over the next three years”
• The tablet is the device of choice for internet video
• Bandwidth is not big enough yet and quality issues persist
  • VOD using HTTP Live Streaming (HLS) is now the most prevalent type of service
  • Executives expect to see more services focusing on linear content like streaming live events, especially where social networking capabilities are seen as a key piece of OTT offerings
  • Obtaining broad content rights to stream video to multiple screens is seen as a significant business growth obstacle
    • The legal and legislative tangle is especially complex in the US market where there is ambivalence to breaking traditional business models
    • Content stream protection and digital rights management is a difficult area for many organizations to navigate
    • Technology has transitioned away from the popular and proprietary Flash to new alternatives

This is a summary from FilmTake.com. Click here to download the full report.