Disney Launches Cloud-Based Digital Movie Service
By Mansha Daswani for World Screen
Disney Movies Anywhere is a new cloud-based digital movie service allowing consumers to purchase and watch Disney, Pixar and Marvel titles on their mobile and web devices, with an initial slate of 400 films, including the Oscar-nominated Frozen.
The Walt Disney Studios has tapped iTunes as the digital movie provider for Disney Movies Anywhere, available on iPhone, iPad and iPod touch, Apple TV and as a web experience on Macs and PCs.
The service will deliver live-action and animated films, bonus content and upcoming previews. Users can connect to iTunes to begin filling their Disney digital locker.
“Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come,” said Jamie Voris, chief technology officer at The Walt Disney Studios. “The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family.”
Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar and Marvel films. Users can now redeem these codes through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and connects their iTunes account. Additionally, for the first time, consumers can now earn Disney Movie Rewards points for their digital purchases through Disney Movies Anywhere going forward.
Disney Movies Anywhere’s functionality is built upon Disney’s proprietary digital rights locker, KeyChest.