YouTube Hits Monetize on New Platforms
YouTube kid’s channel Pancake Manor taps FanTrust for strategic business development.
Popular YouTube producer Pancake Manor, has selected FanTrust Entertainment Strategies to help build international relationships for its massively popular kids videos and channel.
“FanTrust not only helped guide us through our first deal together, they gave us invaluable advice,” said Pancake Manor Founder Billy Reid, upon choosing FanTrust for its growth-stage business development ventures. Reid is a veteran YouTube partner, who has also worked with brands such as Kellogg’s, Doritos and McDonald’s, and hosted CBC Television’s “Exposure.” A child of the ‘80s, Reid’s influences – The Muppets, MAD Magazine and Saturday morning cartoons – shine in his videos and resonate with today’s parents.
Parent and child reviews for Pancake Manor are outstanding and focus on the singing, colourful characters and memorable tunes that inspire kids to learn – and to return for the fun. Pancake Manor has garnered more than 18 million video views and has superior audience retention, with more than 75 percent in top markets.
“Pancake Manor gives its family audience sing-along entertainment, that desirable blend of catchy music and colourful videos sought by international distributors, classic brands, digital publishers and others in children’s media the world over,” said FanTrust president Catherine Warren. “This is the stuff of fan-sharing and memory-making that we look for when positioning digital content for successful deal-making.”
About Pancake Manor
Pancake Manor is a digital music video brand for kids and awesome parents. Founded in 2011 by veteran entertainment and brand producer Billy Reid, the Pancake Manor channel is available on YouTube, with more than 18 million video views from around the world.