PBS Takes On Reality TV with Humorous Ads

By Grady Smith for Entertainment Weekly

A series of new posters that chides the state of modern television has begun appearing in subways throughout New York City this week.

The prints, distributed by Thirteen, a local PBS station, advertise outlandish, fake shows with names like Knitting Wars and Bayou Eskimos alongside the biting tagline, “The fact that you thought this was a real show says a lot about the state of TV.”

“It’s pretty scary when you look out there and see what’s on television these days,” Jeff Anderson, Executive Creative Director at CHI & Partners NY (the ad agency that created the campaign) said in a release. “If New Yorkers want an inspiring and educational option, they need to get behind a network that we sometimes take for granted.”

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