The Sims Social is Now Live on Facebook
By Matthew Lynley for Games Beat
Electronic Arts’ newest social game looks like it will give Zynga — which hasn’t really faced any stiff competition in Facebook games — a run for its money. That’s because the game has a massive franchise and name behind it, along with a development team that has a pretty stellar track record. EA has sold more than 140 million copies of the The Sims and its sequels and expansion packs and has generated around $3 billion in revenue from it.
The Sims Social is basically a lightweight version of The Sims built into a browser on Facebook. The team behind The Sims and casual games maker Playfish both worked on the game. Electronic Arts bought Playfish in 2009 when it was vying with social games maker Zynga for the top social gaming spot. Zynga has since lurched ahead and claimed the top spot, with 253 million monthly active users compared to Electronic Arts’ 29 million monthly active users, according to AppData.
Since then, Zynga hasn’t faced a lot of competition from other social games makers. The next closest social gaming competitor is Wooga, which has around 32 million monthly active users. But it has never gone up against the likes of The Sims, which seems like a natural fit for Facebook.
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