Connecting with Fans
Excerpt from an article by Mark Manick for TechDirt.com. Click here for the full article.
Carl J points us to a story from a couple months back, of how singer Paul Simon found a neat way to connect with fans (well, one fan in particular). As you can see in the YouTube video, Simon invited one fan on-stage to play a song.
As we’ve discussed, one of the key “scarcities” out there that musicians can really use to connect with fans is authenticity. And the thing about this video is that it’s such a genuine and authentic moment. Obviously, he connected with that one fan… but he also connected with everyone else in the building, judging from the cheers they gave. Furthermore, the video already has a few hundred thousand views, again allowing Simon to connect with more fans who are impressed by his decision here. It may seem like a simple thing. And, in fact, it is a simple thing. But no one said connecting with fans needed to be complicated at all. You just have to do it. And Paul Simon did in this case.