Television Sans Borders is eOne's Mantra

Television Sans Borders is eOne's Mantra

Canada’s Entertainment One Television (eOne TV) has seen meteoric growth since it came into being in 2008, guiding once lame duck skeins like “Haven” to international success thanks to its knack for tailoring deals to fit content and to parent company eOne’s roots in global distribution.

“Our model is about combining territories and platforms and we have a borderless development and production structure,” says eOne TV’s L.A.-based CEO John Morayniss.

The TV group was formed by eOne’s merger-acquisition of production houses Blueprint and Barna-Alper and sales and distribution outfit Oasis; U.K.’s Contender Entertainment (the shingle behind “Peppa Pig”), acquired in 2007, is the foundation of eOne Kids. The group hit the ground running with a diverse slate and a team of creative entrepreneurial execs keen to reach global auds.

“If you want to be a major player in multiple genres, the only way to do it is with a strong capital base and infrastructure that allows you to take risks and invest in content,” says Morayniss, who co-founded Blueprint in 2002 with Noreen Halpern, now eOne TV’s president of dramatic programming. “We’re now seeing how we can take advantage of (eOne’s) music and film divisions and international markets to elevate and access material for the television group.”

This is an excerpt from Jennie Punter’s article in Variety. Click here for the full article.