Jimmy Fallon, Star Wars, Old Spice Win Creative Arts Emmy Awards

Jimmy Fallon may have a strut in his step when he hosts this year’s Emmy Awards: He’s already won his prize. At last night’s Creative Arts ceremony for the 2010 Emmys, the digital experience for Late Night with Jimmy Fallonwon the award for Best Creative Achievement in Interactive Non-Fiction.

In the Interactive Fiction category, the recently completed Star Wars Uncut beat outDexter‘s extended digital experience and the Glee Coinicident.TV player for the award. Created by Casey Pugh, Star Wars Uncut was the only independent web production nominated this year.

Excerpt from NewTeeVee. Read the full article here.