FanTrust Entertainment Strategies opens its virtual “floodgates of hell” as it recruits Todd & The Book of Pure Evil

Toronto/Vancouver – September 21, 2010 – The producers of TODD & THE BOOK OF PURE EVIL have engaged FanTrust Entertainment Strategies to get fans wired about their new original television series.

“We tapped FanTrust because of its successful track-record in audience strategies and fan-building for primetime and supernatural TV series, including those for CTV and SPACE,” said Anthony Leo, Co-Creator and Executive Producer of TODD & THE BOOK OF PURE EVIL.

“With its supernatural edge and irreverent comedy, the series is a natural fit for uniting social media and genre television audiences,” said FanTrust Entertainment Strategies President Catherine Warren. “TODD & THE BOOK OF PURE EVIL is produced for viewers who also happen to be among the most wired and willing to try new things.”

Social web marketing has been massively successful with supernatural and comedy fans in particular. The demographic for TODD & THE BOOK OF PURE EVIL represents early adopters who are receptive to digital media experimentation.

FanTrust’s devilish plans for TODD & THE BOOK OF PURE EVIL include a comprehensive fan strategy and tactics to inspire community and interactivity through contests, fan send-ups of favorite scenes and music mayhem. With behind-the-scenes footage, cast interviews, teasers and trailers, fans will experience TODD & THE BOOK OF PURE EVIL up close and personal on Facebook, Twitter and YouTube.

UPDATE: Todd & The Book of Pure Evil premiere is all-time highest-rated for SPACE original series