Hollywood Reporter: Business leaders question iTunes guidelines

Apple’s haphazard app review process has led to a string of recent head-scratchers industry-wide.

Apple in early June censored an iPad graphic novel adaptation of Oscar Wilde’s “The Importance of Being Earnest,” and then reversed its decision.

Apple did the same with a comic adaptation of the James Joyce classic novel “Ulyssess” for the iPad, blocking the app for some graphic panels, and then undoing its decision after finding the product had artistic merit.

“Apple is in the power seat, serving as judge, jury and censor on the one hand, and on the other hand they’re hit-makers,” said Catherine Warren, president of Vancouver-based FanTrust Entertainment Strategies, an entertainment industry business developer.

“They’re in a position to prevent, delay or fast-track distribution. But if distribution is prevented or delayed, that hurts producers and fans who want the content,” Warren adds.

Excerpted from the Hollywood Reporter article by Etan Vlessing. You can view the full article here.