Enhanced Kids' Website at TVO Reflects Changing Media Habits

An increasing number of young people use the Web as an alternative to watching TV – or they use both platforms simultaneously – so programmers at provincial educational broadcaster TVO have revamped and redesigned TVOKids.com, the online destination for kids from ages 2 to 11.

“The way children consume content is changing rapidly,” explained Pat Ellingson, Creative Head Children’s Media at TVO. “Traditional television continues to be a powerful draw. We are not decreasing our focus on providing a unique broadcast offering. However, the tastes and wants of the “kid” audience are changing and web-based entertainment is part of this change. Our research shows that kids 2-11 years old and their parents are spending more and more time online. We wanted to stay ahead of the curve and not just keep up with what others are doing but anticipate what kids will need and be there first.

Read the full article at nextMEDIA-source.