Three Step Up for Kids' Content Challenge

Transmedia children’s projects from Chile, France and South Korea were scrutinized by a jury of digital experts in a session entitled Content 360 Challenge: Engaging With Children Through the Use of Connected TV.

Jury member Catherine Warren, President of FanTrust Entertainment Strategies, quizzed them on the business case which underpinned their concept.

For the full article click here:

https://pvevent1.immanens.com/en/pvPage2.asp?nu=4&skin=MIPTV+2009&puc=002341&pa=10