How Women Engage With Brands on Social Games

A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while  social media gaming.

• 97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
• Only one in ten women have actually used “real” money to purchase virtual currency; of that, 85% have spent under $100 in their gaming and aping activities – ever
• Of women who have signed up for branded offers to get more virtual currency, 67% found the offer useful
• 3% of those women chose the branded offers based on “content”; 17% went for offers with free products or services

Read the whole article, and press release, at Social Media at Work