Spotlight on Olympic Fans – FanTrust Tracks Digital Fan Action for International Media

Vancouver – February 10, 2010 – While the world gears up to watch the Winter Olympics, and the international media descends on Vancouver, fans around the globe are showing their support for the Games with unprecedented social media activity, tweeting, blogging and posting out loud from digital roof-tops.

To capture this fan buzz and to showcase original, innovative and motivational fan activities, FanTrust Entertainment Strategies is newsgathering and analyzing this Olympic fan momentum to share with the international press.

A recognized expert in British Columbia’s digital sector, which includes more than 1,300 companies and generates revenues of more than $3B a year, FanTrust was recently designated by the prestigious VX 2010 Showcase as a world-class leader that “amazes & inspires” for the Winter Olympics and fans.

“In this spirit, we wanted to feature what we know best: the fans,” said FanTrust President Catherine Warren. “Whether you call this the Twitter Olympics, the Facebook Olympics or the YouTube Olympics, the fans know what they’re doing and what they want – and we’ve got the fans covered. Our goal is to provide media of all stripes with more insight into today’s Olympic fans.”

Journalists who want insight into fan stories or to interpret fan action can arrange an interview with FanTrust’s Catherine Warren by contacting:

Katie McCloskey
Fan Research Coordinator
FanTrust Entertainment Strategies
Mobile: 778.892.5698
katie@fantrust.com
www.FanTrust.com