"Content 360 Challenge" 2010 – Call for entries now open

Attention all digital daredevils! Compete in the 5th Annual “Content 360 Challenge” at MIPTV 2010.

The most anticipated cross-media pitching challenge of the new decade has begun accepting entries for new ideas and techniques to engage audiences across digital platforms.

Finalists including independent producers, interactive agencies and digital designers will be invited to Cannes, France (12-16 April) to pitch ideas LIVE to major international networks, including the BBC, TF1, KCC, NFB, and the European Commission.

This rapid-fire competition sets the creative pulse for the Content 360 Festival, part of MIPTV’s all-new MIPDigital event programme, with FanTrust President Catherine Warren once again serving as a judge for this global media event.

Content360 is also launching a new ‘Next Generation Audience Engagement’ category. Up to 10 new companies or freelance individuals will be chosen to pitch their ideas at MIPTV, based on the originality and potential of their application or content to attract and engage audiences via digital media.

“Since the inception of Content 360 in 2006, the competition has received more than 1,400 ideas from 42 countries and awarded over 400,000€ in development funding,” says Ted Baracos, MIPTV Director of Digital Media. “This unique mix of creativity and new media development opportunity remains a priority of MIPTV.”

Enter now or contact the Content 360 team at content360@reedmidem.com or +33 1 41 90 46 06.