Play for Free Review
Play for Free was held Nov. 19th at the Danish Film Institute, organized by MEDIA Desk and DADIU. Different perspectives on the game industry regarding the rise of online free games were discussed. The concept is that while the games are basically …
Whistler Film Festival 2009
When the worlds of film and new media collide, opportunities abound, and you can tap them. FanTrust President Catherine Warren will lead participants in targeted micro-meetings during the Whistler Film Festival, listen to filmmakers’ cross-platform ideas and share FanTrust’s market intelligence on …
Digital Media for Entertainment
UBC Continuing Studies: Digital Media for Entertainment The role of digital media and technology is having a significant impact on how we create, produce and distribute entertainment. Join FanTrust President Catherine Warren at the University of British Columbia on December …
Rogers Launches Canadianized Hulu Site
The face of Hulu in Canada is Rogers On Demand Online, an ad-supported online video service from cable giant Rogers Communications to launch nationwide on Nov. 30.
"Transmedia": A brave new world in entertainment marketing
Transmedia has its antecedents in the serialized fiction of Charles Dickens and the interlocking characters and locations of William Faulkner’s fictional Yoknapatawpha County. Superheroes like Superman, created in the 1930s, came closer, appearing in comic books, radio and live-action serials …
FanTrust Client Series Ice Pilots NWT Sweeps in Ratings
Ice Pilots NWT Soars, Setting New Ratings Record! * Ice Pilots NWT delivers highest-ever ratings for a Canadian series on History Television * Highest-rated program on Specialty Television during its timeslot The series premiere of the highly-anticipated Canwest original series …
First Network, Then Cable, Now There's "Social TV"
Using new social-media tools, producers are trying to build up their old-media offerings and beef up their audiences for advertisers.
BREAKING: Google Acquires Mobile Ad Network AdMob for $750 Million
Just hours after Electronic Arts announced it was buying social gaming outfit Playfish for up to $400 million, Google has announced that it’s buying mobile ad network AdMob for $750 million in stock. Since its inception, AdMob has served more …