MiCpicks: Gary Schwartz's "Three Things You Should Know About…"

MiC regularly invites Canada’s media gurus to survey the mediascape and share the things they find most interesting and noteworthy. Today, drawing on over 20 years in the mobile industry and fresh from the Mobile Entertainment Forum (MEF) Thought Leadership event in Toronto, MEF Americas vice-chair and president and CEO of Impact Mobile Gary Schwartz shares his picks.

Every mobile conference or editorial in 2009 has started out with a discussion on the application revolution. If apps are key to the mobile experience, here are some things to be aware of. Nielsen presented stats at a recent MEF event panel that clearly show:

1. Five is the magic number of apps that the consumer is willing to have at any given time. How do you become one of the “fav five”?

2. When mom or dad pay for the application, sales rise. After 17 years old, the pendulum moves to free apps. How does the app monetize its audience? What is the advertising biz model?

In his article, Gary Schwartz goes on to identify Metranome as one  Canadian application developer leading the charge globally, creating apps “likely to make the five faves due to rich content partnerships and appealing advertising models.”

To read more, visit Media in Canada