The Billion Dollar Social Games Sector
Hundreds of millions of today’s gamers are enjoying light, fun, “snackable” games played within social networks. This fanbase is expected to surge to 250M in 2009 from 50M the previous year. The market for this upstart genre of entertainment is …
“Play for Free” Announces its Line-up Featuring FanTrust President
Information wants to be free and so do games. But where newspapers, music, and films are struggling to find a way to make money with free content, the games industry is just doing it. Online games have gone up by …
Zynga’s FarmVille gamers donate to Haiti’s poor via virtual goods: VentureBeat
The capacity to do good with a video game is a fledgling concept. It has been around for a while, but has never been executed in an outstanding way. Zynga, the hot developer of social games on Facebook, is the …
For social networks, it's game on: USAToday.com
Games are the killer app on social networks. Tens of millions of consumers are opting to play simple, quick games on Facebook, MySpace and elsewhere — often via their mobile devices. An estimated 100 million people are recent devotees of …
Socialize Me – Tap Today's Billion Dollar Social Games Sector with FanTrust
Hundreds of millions of today’s gamers are enjoying light, fun, “snackable” games played within social networks. This fanbase is expected to surge to 250M in 2009 from 50M the previous year. The market for this upstart genre of entertainment is …
Soon, Bloggers Must Give Full Disclosure
On Monday, the F.T.C. said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and …
MiCpicks: Gary Schwartz's "Three Things You Should Know About…"
MiC regularly invites Canada’s media gurus to survey the mediascape and share the things they find most interesting and noteworthy. Today, drawing on over 20 years in the mobile industry and fresh from the Mobile Entertainment Forum (MEF) Thought Leadership …
Mobile CPM measurement standards are essential
There is no question that push media metrics such as cost-per-click (CPC) and cost-per-thousand (CPM) are valuable measurement tools. But mobile measurement can accurately tackle “place” of engagement, “quality” of engagement, “duration” of engagement, and the Holy Grail of “conversion” …