Mad Men to bypass cable rules

An exclusive deal between the show’s Canadian distributor, Maple Pictures, and Apple iTunes Canada makes Mad Men the first top-rated TV show in history to bypass Canada’s conventional TV protocols – pay TV, network television and/or syndication – as a paid digital download.

The previous two seasons of Mad Men have been available since 2007 on iTunes the day after broadcast, but not exclusively. CTV purchased and aired them in the past year on that network and Bravo! in Canada.

There will be no conventional TV broadcasts of the third season other than on premium digital cable services that, like Rogers in Toronto, carry AMC, said a source close to the show’s producer, Los Angeles-based Lionsgate Films.

Read the full article at Friends of Canadian Broadcasting