Canadian Entertainment and Media Spending to Rise

Canadian Entertainment and Media Spending to Rise

Digital technologies will become increasingly widespread across all segments of the entertainment and media (E&M) industries, as digital migration and related spending patterns continue over the next several years.

In particular, spending in Canadian E&M is projected to grow at just over two per cent per year, reaching over USD $36 billion by 2013.

According to the PricewaterhouseCoopers (PwC) Global Entertainment & Media Outlook 2009 – 2013, the marketplace is accelerating and intensifying the digital migration among both providers and consumers of content – even though the current economic downturn has, without doubt, impacted virtually every sector of the market.

Sectors anticipated to realize the biggest growth are video games, Internet advertising (wired and mobile) and digital everything, the report says.

Read the PWC press release for further details.