CBS: Making Money From Mobile Apps
We’ve heard about indie developers making millions of dollars in revenue from mobile and social media apps, but what about a giant like CBS?
CBSi has an app for TV.com, not to mention music apps for Last.fm and third-parties like AOL—but are users flocking to them? Are advertisers? Our Staci D. Kramer got the scoop from Zander Lurie, CBSI’s CFO, about whether its mobile app business is booming.
Read full article at mocoNews.net via nextmedia-source