Around the Net In Media (MediaPost Publications): Microsoft Introduces XBox TV Game Show
Microsoft is taking a first step in bringing TV and video games closer together. As part of its Xbox Live Primetime initiative, it is offering a TV game show “1 vs. 100” that will air Friday and Saturday nights starting this summer. Honda and Sprint are among the advertisers for the show.
Xbox Live Gold members will be able to play live versions of the game during the show. Microsoft also will have a sweepstakes tied to the show, giving Xbox Live members the chance to win home theater systems and other goods.
Microsoft is strategically positioning “100” as a small-screen, family-friendly alternative by launching during the summer — traditionally the slowest time for television — and on weekend nights, when lower viewer levels are the norm.