Creative tension as finalists pitch in for Content 360 awards

Finalists at the Content 360 Interactive Educational Formats for Cross-Media – held at MIPTV in Cannes, France –  battled it out in five-minute pitching sessions to jurors Hye Chung Eun, senior researcher at the Korean Broadcast Institute, and Catherine Warren, FanTrust Entertainment Strategies’ founder and president, for the $10,000 development funding prize.

Selected from 56 entries covering 23 countries, the presentations were all cross-media format ideas that combined education and entertainment.

“One thing that works well with all these ideas is that they connect audiences and consumers together,” said Catherine Warren. “They are not directed from high-down to  the student, but rather encourage the students to interact. This is very much what cross-media permits.”

Read the full article, including an overview of the finalist projects, in MIPTV News.