Ogilvy goes viral on branded content

Ogilvy goes viral on branded content


Advertising agency Ogilvy means business about branded entertainment: and will be out to prove it at MIPTV 2009! Not only will industry mogul Sir Martin Sorrell, CEO of WPP (Ogilvy’s parent company) give a keynote on the theme “What screens will they watch – and what will be on them?”; the agency will be omnipresent at the event’s conferences and events, including Content 360. Click here for a resumé of Ogilvy’s MIPTV presence, in the agency’s “VergeCast”…

…and here for some prime examples of branded entertainment on Ogilvy’s blog, Tweed (photo); including news of the Chinese version of Ugly Betty, Ugly Wudi, sponsored by Unilever’s Dove…