Sony’s 2waytraffic unveils roadmap to a future of creative partnerships

2waytraffic comes to its first MIPCOM as a Sony Pictures Television International (SPTI) company with a slate of new in-house and third-party formats — and a mission to forge partnerships with “creative people and companies”, according to CEO Kees Abrahams (left).

In its new incarnation, the Dutch company is responsible for the international distribution of Sony formats, as well as its own shows.

“One reason we acquired 2waytraffic was its distribution expertise,” said Michael Grindon, president of SPTI. “We think they can do a great job of licensing our content.”

Abrahams said the two companies’ combined portfolio, which includes a tranche of third-party content, indicates their future approach to format distribution.

“We don’t believe creativity is something you can monopolise,” he added.

The company’s MIPCOM headliners include the The Hellfire Club, Your Money Or Your Life, Love’s Roulette and Stay Of Execution.

“We are also building on ways for consumers to interact with our game shows and light-entertainment formats,” Grindon said. “We think that’s going to be an important part of our future revenue streams.”

This article and more in the MIPCOM daily News, online here!