Naked Beauty comes to Cannes with All3Media
Gok Wan (photo) has come to teach
Cannes how to look good naked.
He heads an All3Media International line-up that showcases
ex-RDF man Stephen Lambert’s
new company and a new concept development venture.
Miss Naked Beauty (6 x 60 mins), a new series and format co-presented
by Gok and Mylene Klass, offers
women an unexpected ‘make-under’, before inviting them to reveal
all to the nation. It is the first pro-
gramme from Maverick Television
to be sold by All3Media after the
group bought the Birmingham-based producer in 2007.
Studio Lambert is also debuting at
MIPCOM with new format ideas.
Undercover Boss sends CEOs to experience life on the bottom rung of
the ladder in their own companies.
Ultimate Gap Year, meanwhile,
packs six 20-year-olds off to compete to see who is the best travelling companion. All3Media has
also launched White Smoke Media
at MIPCOM, a joint venture between All3Media and Patrick
Scholtze, the Endemol creative who
co-developed Big Brother.
The media company expects the
venture to feed quality concepts directly to its producers — formats
that will be sold on the international
market by All3Media International.